Jacob Tilly
Chief Operating OfficerHYROXDr. William Ajayi
Global Head of WellbeingNetflixWill Ajayi is the Head of Wellbeing at Netflix, where he leads initiatives to sustain wellbeing in high-performing environments. He previously held roles at Google as an Organizational Well-Being Consultant and Positive Psychology Program Manager, and at YouTube as a Mental Health Specialist, where he supported teams exposed to sensitive content and partnered with executive leadership to embed resilience and wellbeing into the culture. Before entering the tech industry, Will worked across healthcare at the VA, in private practice, and within the criminal justice system at the Federal Bureau of Prisons. Originally from Nigeria and raised in Cleveland, OH, he earned his Ph.D. in Psychological and Forensic Assessment from Kent State University. A Clinical Psychologist by training, Will has devoted much of his career to reimagining the experience of seeking and receiving mental health services—shaping it into a stigma-free, open, and fulfilling journey.
Andrew Matthews
Health + Performance Service Delivery LeadGoogleWith nearly two decades of experience in the fitness and well-being industry, Andrew brings a wealth of knowledge to the conversation on workplace wellness. Starting his career as a personal trainer and swim coach, he built a deep understanding of individual health journeys, later contributing to leading organizations like Plus One Fitness, and Exos. This foundational experience in fostering personal vitality underpins his holistic approach to employee well-being.
For the past nine years, Andrew has been instrumental in scaling Google's Health and Performance(H+P) program from a handful of locations to over 100 in more than 40 countries. In his current role, he leads the H+P team focused on developing and launching comprehensive programs focused on various aspects of health, ultimately enhancing the vibrancy and sustainable productivity of Google's workplaces. His unique insights into demonstrating the return on investment (ROI) from these initiatives are invaluable for companies looking to strategically invest in their most vital asset: their employees.
John Meloun
Chief Financial OfficerXponentialTracy J Sims
Executive Director of Corporate Affairs - Diabetes and Obesity CareEli LillyTracy Sims is Executive Director, Cardiometabolic Health Corporate Affairs at Eli Lilly and Company. He leads health system analysis and policy modernization efforts for chronic diseases including obesity and diabetes. Tracy’s role includes real-world evidence research, and he has authored papers in both obesity and diabetes care. He is an ex-officio member of the National Academies of Sciences, Engineering, and Medicine serving on the Roundtable On Obesity Solutions. Tracy holds a Master of Arts in Sociology from the University of Alabama at Birmingham.
Dr. Jessica Ruff
Section Head, Center for Integrative and Lifestyle MedicineCleveland ClinicDr. Jessica Ruff is a triple board-certified physician in Clinical Informatics, Preventive Medicine & Public Health, and Lifestyle Medicine. She serves as IT Medical Director for Patient Journey at Cleveland Clinic, where she leads digital health innovation to enhance patient engagement and optimize clinical workflows. Her work spans MyChart optimization, population health tools, and enterprise access initiatives—integrating clinical insight with informatics strategy to deliver meaningful, tech-enabled care.
Dr. Jessica Ruff is a triple board-certified physician in Clinical Informatics, Preventive Medicine & Public Health, and Lifestyle Medicine. She serves as IT Medical Director for Patient Journey at Cleveland Clinic, where she leads digital health innovation to enhance patient engagement and optimize clinical workflows. Her work spans MyChart optimization, population health tools, and enterprise access initiatives—integrating clinical insight with informatics strategy to deliver meaningful, tech-enabled care.
As Section Head for the Center for Integrative & Lifestyle Medicine, Dr. Ruff leads a multidisciplinary team dedicated to helping patients prevent and reverse chronic disease through evidence-based lifestyle and integrative therapies. She is deeply committed to advancing whole-person care and is constantly exploring how connected technologies can expand access, personalize treatment, and drive sustained behavior change.
A recognized educator and thought leader, Dr. Ruff enjoys speaks on the convergence of digital health, clinical operations, and lifestyle-driven care models—bringing a unique lens that blends medical, ethical, and public health perspectives to the future of healthcare.
John Penny
Managing DirectorThird SpaceJohn has held the position of Managing Director at Third Space since 2014, bringing over 20 years of experience in the health, fitness, spa, and hospitality sectors.
Previously, John was the Managing Director of the Reebok Sports Club London and prior to that held senior management positions at the Harbour Clubs and various premium London health & leisure businesses.
John specializes in operational excellence with a focus on business development across health, fitness, spa, programming, and customer experience solutions. He holds a BSc in Sports Science and an MBA.
James Balfour
Chief Executive Officer1RebelVijay Menon
FounderButter PaymentsVijay Menon is the Founder of Butter, a payments intelligence platform that helps subscription companies recapture revenue lost to accidental payment declines. He started his career at Microsoft, where he came up with the idea for Butter while recovering 12 million subscriptions across Xbox Live, followed by roles at Dropbox and Scribd. In 2020, Vijay launched Butter and has since gone on to raise $30 million and recover millions in revenue for hundreds of brands.
Bill Bourque
Chief Operations OfficerEXOSGreg Solak
Head of EngineeringF45Greg Solak is a seasoned tech leader in the Fitness space. He is the Engineering Lead at F45 Training - a global fitness company. Prior to joining F45, he was the Tech Lead at Flywheel Sports, a boutique indoor cycling company.
His latest focus is LionHeart: F45 Training’s heart rate tracker. He’s championing a system that is not only more intuitive, but also allows members to adjust their resting and max heart rates for better workout results. Greg is passionate about using his technical skills to drive innovation in the connected fitness space and enhance the workout experience.
Dr. Ed Laskowski
Professor, Department of PM&R and Division of Sports MedicineMayo ClinicJJ Creegan
Chief Operating OfficerOrangeTheory FitnessJ.J. Creegan has been part of the Orangetheory team since 2020 and has been in the industry for +20 years. In his role as COO he oversees the strategy for the performance, support, & quality of all global studios.
Before joining Orangetheory, J.J. was a key member of the founding team and served as Chief Operating Officer at Youfit Health Clubs. In this role, he spearheaded operations, strategy, marketing, and culture, driving the brand’s rapid expansion from concept to over 120 owned and operated locations in under eight years. His leadership was instrumental in transforming Youfit into a prominent player in the fitness industry.
J.J. Is also a board member for the Health & Fitness association (formally IHRSA) advocating for our industry and representing OTF. His career in the industry began as a teenager stacking weights at an early Planet Fitness location.
J.J. is a true power walker who always prefers to start on the floor. His favorite benchmark is absolutely the 200m row. He and his wife Megan are happy parents to eight-year-old twins Jolene & J.J. IV.Amber Taylor
Chief Digital Product OfficerLes MillsFor over 20 years I have worked in technology with a focus on improving peoples’ lives. From launching international websites and marketing for TIBCO, to leading the developer community for MuleSoft, to driving digital / live video / AI-led community shopping experiences at Amazon, to creating fitness experiences at Nike and now Les Mills that drive habit, my goal is to inspire, delight, and move people to action. My purpose is to help people live their best lives. My passion is working with high-trust teams who care and invent on behalf of customers – and have fun along the way.
Today I get to lead an amazing team of 150 who build all of the Digital and AI experiences that power Les Mills. We serve 23K gyms around the globe, 100K instructors, and hundreds of thousands of Movers in D2C experiences. I believe science supports humans in pursuing their best life and my goal is to inspire, delight, and move people literally and figuratively.Scott Morris
VP of OperationsCrunch FitnessJinger Gottschall
Director of Sports ResearchNew BalanceJenna Hauca
Chief Marketing OfficerCrossFItJenna is a seasoned executive currently serving as Chief Marketing Officer at CrossFit, LLC, where she oversees the company’s marketing and media strategy for CrossFit and the CrossFit Games, as well as the global partnerships and retail/merch business units.
In her role at CrossFit, Jenna leads one of the largest internal teams and is responsible for setting the overall marketing strategy for the company, including content strategy, brand activations and partnerships, community engagement, broadcast media, social media promotion, and press engagement. Jenna also spearheaded the launch of the CrossFit Store and hired the brand’s first retail team leader, laying the foundation for a new revenue stream for the company.Dr. Mark Kovacs
(former) Vice President of Health & PerformanceCanyon RanchDr. Mark Kovacs is a leader in the human performance, wellness & longevity fields. He previously served in senior executive roles at Canyon Ranch, Cleveland Cavaliers (NBA), Pepsico, Gatorade and the United States Tennis Association. He played a key role in developing next-generation solutions in longevity programming, biometric monitoring, predictive recovery and nutritional product development through science and education. He is recognized globally for his work at the intersection of human performance, wellness, sports, technology, and longevity. A former NCAA champion athlete and professional tennis player, he has worked with some of the top companies, brands athletes and executives with the goal of maximizing human performance. Dr. Kovacs advises Fortune 500 leaders, elite athletes, and organizations worldwide on durability, connected health, wellness, health and longevity infrastructure, equipment and facilities planning and design.
Sadie Lincoln
Chief Executive OfficerBarre3Jarett Smith
Vice President Digital, Data & Retail24 Hour FitnessBryan Myers
CEO[solidcore]Eloiza Tecson
CEOLWI Inc.Eloiza Tecson is a strategic executive leader, advisor, and investor with a passion for helping people create healthier, sustainable lifestyle habits. She has a proven track record of success in the health, wellness, and sports industry, having led several organizations like Lindora Wellness as the Chief Experience Officer, Orangetheory Fitness as the leader of Global Operations and Strategy, Red Bull North America, ALSAC/St. Jude Children’s Research Hospital and F45 Training to achieve significant growth and impact. Now, she has co-founded and actively leads a new boutique wellness concept, E20, that focuses on using electro muscular stimulation (EMS) technologies to improve movement and promote recovery. In addition to leading E20, Eloiza serves as the Chief Executive Officer of LWI, the largest network of Lindora studios across Southern California. Eloiza is a pioneer in the development of new and innovative health and wellness programs, the design of organizational growth strategies, the establishment of processes to achieve operational excellence, and the implementation of integrated client and team member experiences. She is also a sought-after speaker and consultant on health, wellness, equity, investment and leadership topics.
Andy Hall
AI Initiative ChairGlobal Wellness InstituteMikael Kågebäck
Chief Technology OfficerSleep CycleMikael holds a Ph.D in Machine Learning and AI with expertise at the forefront of modern deep neural networks and advanced signal processing. Mikael and his team are actively shaping the future of sleep technology through the development of Sleep Cycle’s uniquely patented AI-driven sound analysis.
Mohammed Iqbal
Founder & CEOSweatWorksMohammed Iqbal strives to enhance the lives of those around him. He believes that by empowering others with knowledge it ultimately leads to healthier life choices. He founded SweatWorks to create elegant and functional technologies that would engage, motivate and inspire people to lead better lives. As the Founder and CEO of SweatWorks, Mohammed drives strategy, vision, and innovation, as well as embodies the core values of the agency: staying healthy and active.
Lucy Levy
Chief Consumer OfficerZumbaLucy Levy is a strategic leader with deep expertise in performance marketing,
business development, and global partnerships. As Chief Consumer Officer at
Zumba, she leads the consumer division and successfully scaled the Zumba
App—transforming how users engage with fitness content and local classes
Worldwide.
Previously, Lucy oversaw all operations across Latin America and Asia Pacific,
driving rapid growth in key markets through instructor acquisition, member
retention, and strategic expansion. She also led all instructor acquisition efforts
and channels in North America. Lucy joined Zumba in 2012 following a career in
advertising and marketing at Sony Pictures and NBC-Telemundo.
Known for her collaborative leadership and cross-cultural fluency, Lucy brings
nearly 20 years of experience to her work. She holds a Bachelor's in Behavioral
Science from Nova Southeastern University and lives in Miami with her husband
and two children. A passionate fitness enthusiast, Lucy loves working out,
especially running and outdoor activities.
Dr. Gloria Winters
Chief Health Officer, VP PartnershipsYMCASeane Marie Faulkner
Senior Vice President of Product & InnovationThe Well NYCTom Dievart
Chief Marketing OfficerWorld Gym InternationalHal Hargrave
FounderThe Perfect StepDoug Leonard
Vice President of Partnerships & Strategic InitiativesSoulCycleVanessa M Chu
Advisor and Chief Operation OfficerExtension HealthTim Delisle
Co-Founder & CEOFiveonefourTim Delisle is the Co-Founder and CEO of Fiveonefour, where he leads efforts to transform data and analytics for developers. Previously, he co-founded and sold Datalogue to Nike, where he served as VP of Engineering for Enterprise Data, overseeing global software and data engineering
teams.
At Fiveonefour, Tim spearheads the development of Moose, an open-source framework; Boreal, a hosting platform; and Aurora, an AI-powered Data Engineer. These tools empower industries, including connected fitness, to optimize data workflows and scale effectively. A seasoned entrepreneur, Tim is passionate about driving innovation and helping businesses unlock the full potential of their data.
Mark Williams
Digital DirectorDavid Lloyd ClubsMark is the Digital Director for David Lloyd Clubs, Europe’s leading wellness operator, responsible for improving digital experiences for 800,000 members across 135 clubs in Europe.
With extensive experience in delivering digital strategy across retail, hospitality, and leisure, Mark has spent the past six years at David Lloyd Clubs creating personalised digital experiences and is currently leading AI, Machine Learning and Wearable initiatives to further enhance member and club experiences.
Jeremy Brummel
Director of IT Infrastructure and SecurityChuze FitnessCharles Rosenblatt
Chief Commercial OfficerButter PaymentsA seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks, including Capital One and Chase, as well as prominent fintech organizations. He served on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, and is now Chief Commercial Officer at Butter—the payments technology leader in revenue retention for subscription businesses. Charles is a graduate with a B.A. in Economics and Politics from Pomona College and received an M.B.A. from the University of Virginia.
Amber Burke
Chief Operating OfficerBurn Boot CampAmanda Phillips
Chief Performance Innovation OfficerEXOSAmanda Phillips is the Chief Performance Innovation Officer (CPIO) at Exos. She’s responsible for leading the performance innovation team to evolve Exos products, services, and practitioners while establishing Exos’ long-term innovation strategy. A 22-year Exos veteran, before taking the CPIO role, Amanda established Exos' nutrition, research & business insights function and played a leadership role across strategic partnerships and industry relations.
Jeff Zwiefel
Executive DirectorLife Time MIORA Longevity & PerformanceJeff Zwiefel is the former President and Chief Operating Officer of Life Time, where he played a pivotal role in shaping the company’s evolution over more than two decades. A nearly 40-year veteran in the fitness and wellness industry, Jeff has led large-scale operations and strategic growth initiatives that have helped redefine how health clubs deliver value to their members.
Now, Jeff is channeling his deep expertise and personal passion into the rapidly emerging field of longevity and healthy aging. He is currently partnering with Life Time to lead the development of MIORA — Longevity and Performance, a groundbreaking, science-backed program designed to optimize healthy aging through personalized, clinical-grade interventions.
MIORA represents the next frontier in Life Time’s ongoing mission to deliver a Healthy Way of Life. Building on the company’s 30+ years of leadership in fitness, nutrition, and wellness, MIORA brings together advanced diagnostics, hormone optimization, and performance-based lifestyle programming to empower individuals to live longer, healthier, and more vibrant lives.
Omeed Shams
Chief Executive OfficerLumin FitnessToby Spooner
Co-FounderMetrix EventsYael Dornbusch
Chief Subscription OfficerZumbaYael Dornbusch is the Chief Subscription Officer at Zumba Fitness, where she leads the global strategy, marketing, and execution for the subscription-based business unit—the largest at Zumba. She oversees revenue growth, customer acquisition, lifecycle marketing, and retention—driving a high-performing, customer-centric model that powers long-term engagement and business sustainability.
With nearly two decades of experience, Yael is known for scaling subscription businesses by blending brand storytelling with data-driven execution and operational rigor. Her work is rooted in building communities that stick—turning casual customers into loyal advocates.
Before taking on her current role, Yael held various marketing leadership positions at Zumba, having first joined the company as its very first employee in 2003. She left to pursue her MBA at Columbia Business School and later held brand management roles at Procter & Gamble, where she worked on premium affinity brands including Dolce & Gabbana, Gucci, Escada fragrances, and Iams Pet Food.
Across every chapter of her career, from beauty to fitness, Yael has focused on delivering value through emotionally resonant brands, compelling customer journeys, and scalable subscription strategies.Joshua Rider
Chief Operations OfficerYouFitAmanda Freeman
Chief Executive OfficerSLTAmanda Freeman is a serial wellness entrepreneur and investor best known as the founder and CEO of SLT (Strengthen Lengthen Tone), a boutique fitness studio chain, co-founder of Stretch*d, a one-on-one assisted stretching studio, and co-founded of Vital Juice, a health and wellness daily e-newsletter that delivered the latest in fitness, nutrition, beauty, and wellness.. Freeman holds a BA in Sociology from Duke University and an MBA from Harvard Business School.
Roger Martin
Co-Founder, CEO - RockBox Fitness FranchiseCo-Founder - beem Light SaunaRoger Martin has built a 30-year career in sales, marketing, and C-level leadership. He is the Co-Founder of two national franchise brands, RockBox Fitness and beem® Light Sauna, and currently serves as the CEO for RockBox. His latest venture, ThriveMore Autopilot helps small and mid-sized brick and mortar businesses generate more leads, nurture those leads, and get more prospects to walk through the door to become paying customers.
Roger has led teams as large as 500 people, and knows the importance of clear and high impact communication. He has extensively studied human behavior and persuasion and influence throughout his career, and has trained thousands of people on how to communicate more effectively and inspirationally. He is the author of the book, "An Insider's Guide to Business: Secrets from An Entrepreneur's Playbook," available on Amazon.
Melanie Strong
Founding PartnerNext VenturesMel started her career as a first-grade teacher and journalist. A chance meeting at the Boston Marathon led to an interview for an entry level job at Nike. She spent 17 years there, where she led businesses including Nike Women and Nike Skateboarding, and worked on the launch of the Nike Running and Training Club apps. In 2019 she left Nike to co-found venture capital firm NEXT VENTURES, focused on early-stage investments across health and wellness in companies like Oura ring and Outside. She serves on the boards of Cofertility, Ramble Campgrounds, Sage Hospitality, University of Oregon’s Knight Campus, Outdoor Afro and USA Cycling — and when she’s not traveling you can find her mountain biking on the trails in Hood River Oregon.
John Klein
Chief Executive OfficerPause StudioAs the SVP of Real Estate for Equinox, from 2002 to 2018, John led the expansion for both Equinox and Soulcycle.
As Co-founder of Pause, John is focused on business vision and strategy, growth, real estate development, and financing for the company.
James LaValle
Chief Science OfficerLife TimeChris Crane
Co-Founder & CPOFiveonefourChris Crane is the Co-Founder and Chief Product Officer at Fiveonefour, dedicated to transforming the data and analytics stack with cutting-edge developer experiences. His career has spanned leadership roles at startups through Fortune 100 companies across the sport and technology sectors. At Nike, he led product teams driving cutting-edge innovations in data tech and e-commerce platforms. Earlier in his career, he worked at Bain & Co, and Bain Capital Ventures, before playing pivotal roles in scaling Sysdig into a multi-billion-dollar tech startup unicorn, and Datalogue into a leader in the data engineering and data pipelining space.
Jarett Perelmutter
Senior Vice President Business DevelopmentPurpose BrandsJeff Miller
Chief Marketing OfficerYogaSixWith over 20 years of marketing experience spanning boutique fitness, yoga, health and wellness franchising, and the surf industry, Jeff serves as the Chief Marketing Officer for YogaSix, part of Xponential Fitness. Prior to YogaSix, he was in marketing leadership positions with Row House, Orangetheory Fitness, Upgrade Labs, and YogaWorks. A father of two teens and passionate surfer, he also enjoys yoga, snowboarding, golf, and cheering on his LA Lakers and Dodgers. Jeff is a 27-year LA County Ocean Lifeguard and the President of a nonprofit foundation that uses ocean therapy to support at-risk youth, first responders, and veterans.
Eric Bormel
Director of Consumer HealthtechSolomon PartnersEric Bormel is an Investment Banking Director at Solomon Partners focused on the Consumer Healthtech sector.
With more than a dozen years of M&A and Capital Raise experience, Eric has advised 25+ clients in industry changing transactions with a combined value exceeding $15 billion.
Representative clients in the Consumer Healthtech sector include public companies such as Under Armour’s MyFitnessPal and Lululemon’s Mirror and innovative startups such as Willow Innovations and Wahoo Fitness.
Scott Marcaccio
FounderMYOScott Marcaccio is the co-founder and CEO of Myo, a modern physical therapy brand designed to futureproof your body. With over 20 locations across major markets, including Los Angeles, Vancouver, Toronto, and New York City, Myo's best-in-class clinicians deliver more than 250,000 personalized one-on-one sessions every single year through their proprietary FutureProof Method, helping people discover how their bodies can—and should—move.
Leading today’s conversation around proactive body care, Myo partners with global brands like Nike, Equinox, and Lululemon to amplify its mission of raising body IQ globally.
John Scheer
Chief Creative OfficerHerman ScheerJohn Scheer is the Chief Creative Officer and co-founder of Herman-Scheer, a strategic and creative consultancy that builds and transforms brands shaping the future of health and wellness. For more than 15 years, he has led high-impact rebrands, launches, and growth strategies for companies ranging from early-stage innovators to legacy names in need of reinvention. John’s approach blends sharp commercial strategy with emotional resonance, ensuring every brand decision drives real business outcomes. He believes brand is more than aesthetics, it’s how companies operate, hire, innovate, and connect with the people they serve.
Mike Fantigrassi
Head of ProductNational Academy of Sports Medicine (NASM)Mike Fantigrassi, MS, MBA, NASM-CPT, CES, PES, CNC, NSCA-CSCS, is a seasoned professional with over 30 years in the health and fitness industry. Throughout his extensive career, Mike has navigated roles ranging from personal trainer and fitness manager to pivotal leadership positions at the National Academy of Sports Medicine (NASM). Since 2010, he has dedicated his expertise to NASM, currently serving as the Head of Product.
Mike is recognized as a subject matter expert in fitness, wellness, and nutrition, and his insights have found their way into books, magazines, and various media outlets. Under his guidance, NASM has introduced numerous initiatives, including courses in wellness, nutrition, and physique enhancement. Mike holds a B.S. in Food and Nutrition from Florida State University and an M.S. in Exercise Science from PennWest University.