Speakers

Ian Smythe is the Vice President of Product Marketing at Baya. He recently joined Baya and brings over 25 years of international experience leading business groups and technology teams. Ian has a background in developing and implementing marketing strategies for major technology companies. Before joining Baya, Ian was Vice President of Product Marketing at Arm, where he served on the leadership team and oversaw all product marketing activities across business areas. He led the team responsible for messaging around Arm’s recent IPO. Ian has built relationships within the compute ecosystem and has extensive experience working with partners to understand changing compute needs that inform future product strategies. His expertise spans multiple market sectors and technologies, including CPU, graphics, data centre, mobile, automotive, IoT and Edge, open-source software stacks, and AI. He began his tenure at Arm in 2009 as Director of Marketing for the Media Processing Group (MPG), focusing on the development and launch of the Arm Mali GPU, which became the world’s best-selling GPU. Prior to this, Ian held senior roles in marketing and engineering at companies which include a leading semiconductor vendor and a DSP start-up.