According to Salesforce, 62% of customers feel emotionally attached to the brands they love. Creating a lasting, positive impression can build long-term loyalty—but earning that place in your customer’s heart isn’t easy. This interactive roundtable will guide you through exercises to identify your white space and share practical tips to craft a compelling brand story that helps your brand truly stand out.

Katy Briggs
In her role as Managing Director, Katy is focused on guiding brand strategy and uncovering consumer insights that lead to big ideas. Katy's career has been driven by developing a keen understanding of the human behavior that drives purchasing decisions. She has worked with world-class brands like Hallmark, Build-A-Bear Workshop, Helzberg Diamonds and Kohl’s. At her core, Katy is a problem solver and a storyteller. As a strong collaborator and thoughtful writer, Katy leads teams through the strategic process to simplify the complex and deliver succinct brand systems.

Megan Stephens
In her role as a brand strategist and agency co-owner following the purchase of Willoughby in 2016, Megan has led a large range of brand identity, consumer packaged goods and retail experience projects. Whether infusing new energy to help brands compete in the ever-changing marketplace or creating new brands from the ground up, she specializes in framing the business challenge, synthesizing the strategy, ideating solutions and then working with the design team to bring those ideas to life.











