In small discussion groups, participants will dive into a series of short discussions covering key considerations for PET adoption and implementation.

● Potential applications of PET technologies
● Overcoming consumer perceptions
● Which PET is right for you
● Gaining buy-in and securing budget
● What the investors are saying
● How are regulators lowering the barriers to adoption

What are the common compliance matters affecting PETs use cases (e.g. data localisation, consent obligations)? Are there ambiguities around conditions for compliance? How can use case owners and regulators work together to untangle these ambiguities?

Improve your company's data strategy effortlessly by integrating privacy-enhancing technologies (PETs) and overcoming internal obstacles with ease. In this session, seasoned professionals will teach you how to compare and merge PETs for unparalleled results. In this comprehensive session, you will learn how to compare PETs and explore their combinations for end-to-end implementation. Analyse the differences between PETs like FHE vs TEE or MPC vs FL to find the best option for your use case. Study factors like cost, benefit, and ROI to gain insight into the market's direction and what is needed to succeed. Enhance your expertise and take your data strategy to new heights.

Billions of people around the world rely on access to information through websites and mobile applications. We are building for a privacy-first future, one where people have transparency in their ability to keep their online information private, and at the same time ensuring we maintain the integrity of a free and open internet. This requires a very close collaboration between Governments, Industries and Digital Ecosystems.

The IMDA x Google: PETs x Privacy Sandbox initiative; we are helping companies migrate to this privacy-first world, by providing the education and tooling necessary to become privacy-ready. In this session we will provide the audience with an overview of this strategic programme, discuss key updates, and share recommended actions to help prepare for a privacy-first future. 

Either your organisation is in the insights business or aiming to become more data driven, access and sharing of diverse and good quality data is essential. This comes with a range of challenges (Risks) especially if the underlying data entails confidential or personal information but also presents opportunities. By leveraging PETs, not only organisations can mitigate risks associated with privacy compliance and IP/confidentiality but also position themselves as trusted data collaboration partners while increasing sustainability and resilience of their data driven business. PETs vendors must also consider sustainability factors and be open to co-create creative collaboration models with their customers to revolve issues around pricing, dependability and interoperability.

To successfully roll out a new system in an organisation is it essential to ensure its effectiveness and obtain stakeholder buy-in. To get the internal buy-in and ensure effective integration of PETs with existing infrastructure it is essential that all affected stakeholders are involved at the earliest in the solution design discussions.

What are the real-world applications that industry players are using PET for? What are the practical issues? Hear snap insights from IMDA’s PET Sandbox and the adopters’ perspective in this special segment put together by IMDA. This segment will feature key industry players sharing their use cases in the retail, finance and advertising domain, followed by a special panel together with IMDA, as they dive into the unique and common challenges they face.

• Hear IMDA share what they have learnt in the year since they’ve launched their PET Sandbox and what’s next for this regulatory sandbox.

• How can PETs solve the challenges of sharing financial crime insights to disrupt criminal network activity while addressing tipping-off concerns?  Derek will talk about the potential of using PETs for trans-boundary intelligence sharing.

• Can PET help companies personalise services for consumers while protecting user privacy? Hear Dr Li Ang share their application of PET in the retail domain.

• As the digital advertising industry moves into a cookie-less future, browser vendors and ad-tech companies are trying to work together through web standards bodies to develop new, PET-based solutions to attribution measurement that do not entail tracking. Meta and Mozilla have co-proposed a new API called "Interoperable Private Attribution" or IPA. Ben Savage will present on the learnings from their test pilot of IPA through the IMDA PET Sandbox, including the regulatory clarifications on the interplay between such privacy-preserving APIs and consent.