How a Soft Launch at the AI Infra Summit Set TekStart Group Up for Success

TekStart Group is a privately held firm dedicated to turning breakthrough technology concepts into market-ready successes. They provide investment, commercialization, and executive support, partnering with innovators to fund, build, and scale advanced technologies

Their journey with the AI Infra Summit started in 2024, where they joined us for the first time as an attendee, before upgrading their presence as an exhibitor in 2025. 

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Their Goals

Our primary goal in sponsoring the AI Infra Summit was to conduct a “soft” launch of our new Edge AI semiconductor chip, Cognitum by ChipStart. We wanted to gather direct market feedback, assess early reactions, and better understand where the competitive landscape is headed. The summit provided a focused environment to validate our positioning, connect with experts in AI infrastructure, and refine our strategy before our broader commercial launch.

 Their Success

The event exceeded expectations. We engaged in person with over a hundred professionals across the AI hardware ecosystem and had meaningful conversations with several potential investment partners. From those interactions, we developed a shorter list of qualified leads and future partners we’ll be pursuing in the months ahead. Brand visibility was also strong – booth traffic remained steady even on the third day, underscoring how much the summit has grown in both attendance and relevance. The exposure and insights we gained have already proven valuable as we plan our next steps with Cognitum.

Their Thoughts

“AI Infra Summit is one of the few events that truly attracts the right audience for companies building the backbone of AI. The conversations were substantive, the energy was high, and the engagement level stayed strong throughout. For TekStart, it was the perfect platform to introduce Cognitum to an audience that understands AI infrastructure inside and out.”

Their Advice

For potential sponsors, the AI Infra Summit is a great fit if your business supports the technical or infrastructural layers of AI. Come prepared for deep discussions and sustained engagement – the traffic doesn’t slow down. Bring plenty of materials, plenty of stamina, and maybe a few energy bars. Most importantly, use the event to listen as much as you promote – the market feedback is worth its weight in gold.

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